News coverage is bound to have political bias. But, with many outlets to choose from, I can usually piece together a story that I'm willing to believe. With sports, there are often exclusive rights per market, which seems reasonable since the coverage should be relatively objective for any given game or race.
Currently, NBC is hedging. They're offering highly politicized coverage of a sporting event. I'd prefer it if they fully committed to one approach or the other.
If it's going to political, then they shouldn't have exclusive rights. Multiple broadcasters should be able to offer their commentary on how viewers interpret events. Or, if it's going to be about sports, then it should focus on the athletic performances, regardless of nationality or race. It's fine to focus on American athletes, but it's fine to show events where we lose.