One task

Growing up, my dad always told me that I needed to be able to describe my ideas in one sentence. I resisted, insisting that my ideas were too complicated to fit into a short thesis statement. In hindsight, I realize the wisdom of what my dad was trying to teach me.

People have short attention spans. If you can't convince them that your idea is worth listening to in one concise sentence, they won't pay attention.

I try to keep this in mind when sharing ideas for products, stories, and arguments.

When friends ask for advice on their products, I first ask them to tell me the one thing that their product / service does better than anyone / anything else. It's surprisingly common for them not to have a good answer.

My advice: constrain your products to one task at first.