People are craving new ways to unwind after work. After spending most of the day in front of a computer, people are looking for ways to decompress offline. So, they're turning to coloring books; some are even hosting parties to color with friends. To put this trend in perspective, Secret Garden and Enchanted Forest were the top two Amazon bestsellers in 2015.
Crayola hasn't missed a beat, rolling out coloring kits meant for adults that come with guides for learning more advanced techniques like blending and shading. For those who otherwise don't self-identify as artistic, coloring is an approachable creative outlet, often described as "yoga for the brain". Because the lines make it easy to get started, people can spend as much time as they have available. And unlike most art projects, the setup and cleanup is quick and simple.